We're Helping Retailers Promote and Profit

Avocado should be promoted year round on a consistent basis. Avocados from Mexico contracted with the Perishables Group to gain insights on best practices for promotions. Highlights of the findings for developed avocado markets are as follows:

• Best practice research indicates that avocados should be promoted up to 40 times/year in developed markets
  
  
• Promote avocados 7 to 9 times in third and fourth quarters and 10 to 11 times in first and second quarters to achieve optimal sales
  
  
• Run promotion discounts from 11% to 30% to optimize dollars and volume
  
  
• Occasionally feature multiple avocado items in the same promotion—like small and large size avocados at different price points
  
  
• Whenever possible combine circular promotions with in-store price reductions