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We're Helping Retailers Promote and Profit

Turn today's significantly greater consumer demand for avocados into significantly greater sales by promoting Avocados from Mexico in store year round. Check out the following category findings, best practices and tips from Avocados from Mexico.
Category Promotion Best Practices

Download the Retail Best Practices brochure here.

Category Promotion Best Practices

Avocado should be promoted year round on a consistent basis. Avocados from Mexico contracted with the Perishables Group to gain insights on best practices for promotions. Highlights of the findings for developed avocado markets are as follows:


  • Best practice research indicates that avocados should be promoted up to 40 times/year in developed markets

  • Promote avocados 7 to 9 times in third and fourth quarters and 10 to 11 times in first and second quarters to achieve optimal sales

  • Run promotion discounts from 11% to 30% to optimize dollars and volume

  • Occasionally feature multiple avocado items in the same promotion—like small and large size avocados at different price points

  • Whenever possible combine circular promotions with in-store price reductions