Aggressive Marketing Initiatives Ensure Brand Momentum and Category Growth
To help build the product category, drive retail sales and sustain our explosive
brand momentum, Avocados from Mexico continues to invest in aggressive integrated
marketing programs. In fact, Avocados from Mexico has the largest budget of any
avocado association in the U.S. with powerful, integrated efforts including Advertising,
PR, Social Media and Promotions.
Building Demand Through Advertising
Avocados from Mexico is driving sales and building the category by keeping avocados top of mind amongst consumers and continually reinforcing multiple usage ideas. Our aggressive Spring advertising schedule will reach millions of general market and Hispanic consumers through television, radio, and online advertising in key markets.